Introducing www.nadiahle.nl! | Plans for Summer 2019 and the last half of 2019

Hello, it’s been a while… again.

So since mid July-August 2018, my portfolio website at www.nadiahle.ca was under construction; the decision came after a lengthly end-of-school-year reflection after I wrote my last final exam in August, actually. I slated to have it back up by December 2018/January 2019, but the Fall 2018 semester actually took a toll on me. After the first two weeks of September, next thing you know, I was working more than 24 hours a week as a part-time student while trying to keep up with two puny courses I was taking (I know, please don’t laugh or judge).

Then, I tried to have my website back up by Spring 2019.

That semester also took a toll on me, but this time, medical and compassionate grounds became the reason why. However, during finals season this April, I managed to pull it together and re-vamp my portfolio one by one. I like to think of the personal motto, “One day at a time”, during hard or challenging times.

I’ve always wanted to host a portfolio in which I can be proud to say I designed the entire website by myself. From the past five years using content management system websites with premade themes, such as WordPress and Squarespace, I think it was time for a change. Unfortunately, I’m no coding expert, but I did stumble across one website service that allows you to host your website and create it all from scratch, using drag and drop tools.

So as of this Summer 2019, I am extremely proud to present my newly made portfolio website at www.nadiahle.nl! The design inspiration came from countless hours of seeking inspiration from Pinterest, a typography design website called Typewolf, and various sites showcasing the design trend, known as “Brutalism”. Aspects of minimalism also played a role into my new website too. As for Brutalism, it is still a trend that many people are unfamiliar with, and will have to get used to. I’m hoping Brutalism still stick around in the years to come.

My old website had some serious lack of my own personal branding, so a change was long overdue. Squarespace was really the best, but I just felt like it lacked some serious, heavy customization.

One thing though, is the future of my blog. I love writing and sharing stories, but as of right now, I am uncertain as to where my blog might end up. Although it is possible to set up a content management system blog on Webflow, it will take some time to set up. Hopefully I am just overreacting and setting it up doesn’t take super long. In the meantime though, all blog posts will still remain on my Squarespace account at nadia-le.squarespace.com/blog.


I am so happy and very much, relieved for Summer 2019 so far. For the first time in my post-secondary career, I feel like I can enjoy a summer in which I have a steady, easy, and healthy balance between school, work, and other life commitments.

During the Spring 2019 semester, I actually had a change of heart and will now be doing a double minor in Interactive Arts + Technology (IAT) and Publishing, instead of the joint major in Communications and IAT that I had originally planned to do.

In the first week of June, I will be going on my first personal vacation since Summer 2015. I will be gone for nine days to Toronto and New York City.

Lastly, I am currently seeking Fall 2019 internship opportunities in either Toronto or Montréal. Because of the projects I have worked on this year, it would be neat to complete an internship in UX/UI design or in project management, and to expand my expertise to not just graphic design, social media, and writing.

I think that is it for now… see you in September 2019!

Cheers,

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Here is yet another playlist I complied for the end of Spring 2019.

Top albums of 2018

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Hi, so it’s been a while.

I was pretty stoked on writing this month’s blog post, since I’ll be talking about music, the one thing that keeps me going in life. My original blog post was to write about one favourite album that was released every month in 2018 — but upon reviewing my favourite albums of 2018, I couldn’t find an album that I really enjoyed that was released in a particular month, such as January or April. Other months, such as May and June, had multiple album releases that I could not stop listening to for hours on end. So, I didn’t want to break my rule of choosing one album for each month by eliminating certain months or choosing three or five albums from a single month. What I did instead, was looked at the list I had at the moment, and narrowed nine of my choices down. Why nine? No particular reason, other than the fact that whenever I see users on Facebook rank their top songs or albums they’ve been listening to for the week, the collages they include in their post always seems to be of 3x3 album art covers. Yeah it’s the little obscure things that get me, don’t ask 🤷🏻‍♀️ But let’s jump right to it…

1) Justin Timberlake’s Man of the Woods: Okay I’m a biased and huge JT fan, don’t sue me. I’ve been a fan of him ever since his *NSYNC days, and every album and practically every collab he’s been featured on has me a fan. So when Timberlake announced Man of the Woods in late 2017, of course I would naturally anticipate his next release.

Not gonna lie though, this album had to take a few listens for me to grow to it. But this is to be expected with every new song or album release. As a hip-hop/rap and indie music listener, I was sort of but really turned off with Timberlake stating that this would be a “country” influenced album, but shortly after, I completely understood him wanting to take this album in that direction, due to where his roots are from. With the country and folk elements incorporated in Man of the Woods, Timberlake still kept his usual style of pop and R&B genres in his album — did you know The Neptunes and Timbaland are behind this production once again?

Favourite songs: Say Something, Man of the Woods, Higher Higher

2) The Weeknd’s My Dear Melancholy: I’ll cut this next selection some slack since My Dear Melancholy is actually an EP, not a studio album. So I’m also a biased and huge Weeknd fan, don’t sue me once again. My listening history with the Toronto-born artist goes all the way back to my Tumblr days dating back to 2011 when I first stumbled across House of Balloons/Glass Table Girls on my dashboard.

I was told that this next release would be very similar to his earlier works, such as his House of Balloons mixtapes and even Kiss Land. While I am feeling those themes of darkness and heartbreak in My Dear Melancholy lyrically, the production and sound wise are clouded by genres of electronica, something that was not included in The Weeknd’s first albums at all. Therefore, it took a bit of time for me to take this album in when it came to the production. Otherwise, this deserves a spot in my top albums of 2018 and I can’t wait to see what Abel Tesfaye has in store next.

Favourite songs: Try Me, I Was Never There, Hurt You

3) Pusha T’s Daytona: Pusha T is one of my favourite smaller rappers in the hip-hop scene, and I throughly enjoyed My Name Is My Name and King Push when they came out in 2013 and 2015, respectively. What I enjoy about his music are the themes described in his lyrics, notably how his life was fuelled with drugs and gang/street violence prior to him breaking out in the music scene.

However, since Daytona was released in the midst of the King Push and Drake feud, part of me wished he blew up massively, as a result of this. I feel like many hip-hop and rap fans can resonate with the lyricism that goes on in not only Daytona, but in his previous works as well. This album is just one part of it.

Favourite songs: If You Know You Know, The Games We Play
Honourable mention (not in the album): The Story of Adidon

4) Charlie Puth’s Voicenotes: My first non rap or hip-hop album mention will go to pop artist, Charlie Puth. So being enclaved in only two music genres, I didn’t have a strong understanding of who this artist was, other than the fact that he sang See You Again with Wiz Khalifa and We Don’t Talk Anymore with Selena Gomez. This all changed once I heard Done With Me with Kehlani in a friend’s car one summer night, and immediately I needed to know more about Puth and his album, Voicenotes. It is a release filled with bop after bop, and songs you can lip-sync to with a friend during a road trip. I call Voicenotes the 2018 equivalent of a typical pop album that is popular amongst a crowd that you can find back in the early or mid 2000s.

Favourite songs: LA Girls, How Long, BOY

5) Drake’s Scorpion: The most anticipated album of 2018, but not because of Drake’s status in the rap game or his continuing success throughout his career. This is because Aubrey Drake Graham, 32 year old rapper from Toronto, knows how to make hit after hit. Hyped up rap songs that will make you want to flip a table for no reason, or those slow R&B songs that you just want to chill to, Drake knows how to do them right.

Favourite songs: Emotionless, 8 Out Of 10, Don’t Matter To Me, After Dark

6) Travis Scott’s ASTROWORLD: The sequel(?) to his debut album, Rodeo. Is it me or does it feel like upon listening to Astroworld, that I forgot that Travis even released Birds In The Trap Sing McKnight? For me, that album didn’t feel like it went on to be successful, versus Astroworld or even Rodeo, so I’m glad he followed up with this, because I believe this is Scott’s best album to date.

Astroworld is supposed to be a homage to the former theme park based off of Houston, where the rapper hails from. I can definitely hear some of his hometown elements in some of his songs, such as Wake Up with the guitar playing in the background (fun fact, the guitar is being played by John Mayer), or in Stargazing and Stop Trying To Be God, where the listener is really catapulted into the ultimate visitor experience by the rapper.

Favourite songs: Stargazing, Sicko Mode, Wake Up, 5% Tint

7) Ariana Grande’s sweetener: How did I become an Ariana fan in the first place? To be fair, some songs from her are some of my guilty pleasures, such as Love Me Harder and One Last Time. Ariana Grande is actually one huge guilty pleasure in all, now that I think about it. What makes sweetener one of my favourite albums of 2018 is how she really departs from her good-girl image that was evidently present back in her Victorious days, and even up to Dangerous Woman. She gets real intimate in sweetener, while still staying true to her silky and delicate aesthetic.

Favourite songs: God is a woman, breathin

8) LANY’s Malibu Nights: I only really got into LANY earlier this year from a friend of mine, and this band makes me wish that indie pop music is having a comeback. If you are familiar with their debut album, then you are probably familiar with their lyrics about heartbreak, longing, but also tranquility and peace. This also makes an appearance in Malibu Nights, especially due to the fact that the lead singer, Paul Jason Klein, had ended his relationship with pop singer Dua Lipa while making this album.

You know how some artists will say that they have an album coming up soon, and they announce a tentative date? Yeah, I’m one of those people that will actually believe in the date they had announced, and I wasn’t pleased when they kept pushing it back further. However, upon the release of Malibu Nights finally, this band’s follow-up to their 2017 release did not disappoint at all. I’m happy to see them in-person for the first time in June 2019.

Favourite songs: Taking Me Back, I Don’t Wanna Love You Anymore, Valentine’s Day

9) The 1975’s A Brief Inquiry Into Online Relationships: Aka how my life can be described. In all seriousness though, I’m digging the mood and aesthetic towards the majority of indie bands out there when it comes to their music. This shows through The 1975’s third album, but in a more toned down and minimalistic approach. I also find that although the content described in their songs remains the same, they have done a good job with experimenting with different genres that can be heard in A Brief Inquiry, departing from their usual new-wave and pop rock sound.

Favourite songs: It’s Not Living (If It’s Not With You), Sincerity Is Scary

One word

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Let's go back to 2008 and dig up a Facebook note I did and re-do it again ten years later.

Where is your cell phone? Away
Your significant other? Trash
Your hair? Long
Your dream last night? Trapped
Your favourite drink? Tasteless
Your fear? Failure
Where do you want to be in 5 years? Paradise
Where were you last night? Crazy
Wish-list item? Money
Where did you grew up? Vancouver
Last thing you did? Hello
What are you wearing right now? Snug
Your best friend? Relatable
Your life? Progressing
Your mood? Indifferent
Your favorite colour? Purple
Something you love? Potatoes
Something you hate? Annoyance
Place you go to over and over? Concerts
Regrets? Pass
Why did you participate in this survey? Nostalgia

Cheers,

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2018 Launch! Conference

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If you all know me, you probably know that I try to make it out to at least one networking or industry type of event each semester. I think I might be addicted though, cause after attending the 2018 Launch! Conference, I want to go to more events before the start of finals in December…


After spending my first year at SFU solely on schoolwork and clubs (I think I spent only about 20% of my time to actually devoting myself to my career endeavours), I realized I needed to step it up and do as many work related things possible before I start co-op next year in Fall 2019.

The following list includes, but is not limited to:

  • Revamping my portfolio website - changing the layout (been thinking about whether I want to continue using Squarespace or go back to Wordpress…) and adding new projects that I’m more serious about

  • Completing online certifications, especially in social media and project management

  • Finding design related competitions to enter and awards to apply for

  • Joining the Association of Registered Graphic Designers (RGD) and other similar and recognized organizations

  • Learning how to use more industry-level software, such as Sketch for design and Hootsuite for social media

So I managed to nail one thing on my list, which was joining some type of organization. When I applied to become a student member of RGD though, I didn’t realize becoming a member would come with a huge set of perks. By being a student member, I receive professional designation that I can add on my resume or LinkedIn, industry resources such as accessing an archive of various design presentations, publications, reports, and a discount to purchase this neat handbook, and of course, attending all of the RGD events!

After that, was when I heard about the 2018! Launch Conference.

This two-day conference is aimed for current student designers, as well as recent graduates to step foot into the amazing world and career of design. Day 1 consisted of studio tours and a networking social, while Day 2 consisted of portfolio reviews and two workshops. I attended both days, but only went to the tours and workshops, which I will go in further detail below.

Day 1
I was worried about whether I could even make it out to Day 1 cause I had a midterm on the same day. I then realized my midterm went from 10:30 AM-12:20 PM at the Vancouver campus, and tour registration didn’t start until 12:30 PM near Yaletown. I also realized that no one really takes up the entire time slot needed to finish their midterm, so I went ahead and bought tickets and waited patiently until it was the day of the conference.

Fast forward to studio tours. We were told to meet at Eventbase Technology around Yaletown. From there, I met three students, all from Capilano University’s IDEA School of Design. We introduced ourselves and talked about student life at both SFU and Capilano, shared what our programs are like, and some of our favourite design specialties, such as UX/UI design and illustration. Once tours started, we were greeted by Jenna Cho, a Project Manager at Eventbase and former graphic designer. Since most of us were familiar with just in-house and agencies within design, and not so much on technology, she gave us a rundown on what Eventbase is and what they do, which is creating event apps for brands around the world, and the many departments within Eventbase, which include development & engineering, sales, and strategy, just to name a few. Towards the end, we had a Q&A session with her and she got to share with us her own experiences of being a graphic designer and her transition from the design to technology industry.

A collage of events and companies that Eventbase has worked with in the past. Events include the 2014 Winter Olympics, ComicCon, and SXSW, as well as companies such as Hewlett Packard and SAP.

A collage of events and companies that Eventbase has worked with in the past. Events include the 2014 Winter Olympics, ComicCon, and SXSW, as well as companies such as Hewlett Packard and SAP.

One of the floors in Eventbase, complete with an arcade machine and hammocks to nap in!

One of the floors in Eventbase, complete with an arcade machine and hammocks to nap in!

Just a collection of passes…

Just a collection of passes…

What’s going on at Eventbase this week?

What’s going on at Eventbase this week?

We then hopped on a shuttle bus and made our way to Carter Hales Design Lab. This unique, boutique design firm specializes in branding and packaging design, something I really want to work more on throughout my undergraduate career as this genre of design truly fascinates me and encompasses my everyday life. Carter Hales was founded almost 7 years ago by Sean Carter, the Principal and Director of Design of the studio. Since there was about 12 people that make up Carter Hales, we all gathered together and had a coffee table style talk, which I enjoyed a lot. I really got to learn what it was like working as a designer at a small studio, and the skills and traits you needed to have in order to succeed by working in such an environment like Carter Hales. One thing that struck me out the most was that some of the designers may wear multiple hats - if a client were to ask for other types of work that didn’t quite fall under their usual realm of branding and packaging. I thought this was important since my specialties lie in both graphic design AND social media, which are two different entities.

Self-explanatory - this is the party zone.

Self-explanatory - this is the party zone.

Samples of branding and packaging design work.

Samples of branding and packaging design work.

We made our way to Burnkit, a similar design studio - except they offer services in interactive, brand development, graphic identity, packaging, and print design. Our talk was led by Dylan Staniul, a partner of Burnkit working under the design team. This tour was different from Carter Hales as Dylan led us through a typical design process that he and his team go through when it comes to working with a client. You can obviously see that from the walls that are plastered with mock-ups and ideations, a whole array of design books shelved together, prototypes of coffee pots scattered in one area of the studio, and of the course, the people hard at work. As I am still learning on how to work and build professional relationships with clients, I found Dylan’s talk really helpful - after all, I am still a university student who has only had relevant experience with working with school clubs and close friends and family.

Coffee pot prototypes lying around at the Burnkit studio.

Coffee pot prototypes lying around at the Burnkit studio.

Burnkit is…

Burnkit is…

Last, but not least, was Porchlight Press, a letter-press printing studio. This was a change from the other studios we visited as we got to witness hands-on, how various design collateral, such as business cards, letter invitations, and packaging labels were printed and put together. This tour was led by Heather Braun, Founder and Creative Director of Porchlight Press. She and her team got to show us how the Gutenberg Printing Press was used (finally, after years of studying it in school!), and we even got to make our own cards - just in time for Halloween. As someone who is extremely meticulous and detail-oriented when it comes to design, I truly enjoyed looking at the many items that had been printed for us to view.

Cards illustrated and printed at Porchlight Press.

Cards illustrated and printed at Porchlight Press.

These typefaces are kept in these drawers and they are used for print collateral.

These typefaces are kept in these drawers and they are used for print collateral.

The Halloween card I got to print out!

The Halloween card I got to print out!

So what did I take away from the studio tours?

  • From Eventbase - No matter what industry you work in, you will learn skills that can be transferrable from one industry to another. This was the case for Jenna, a former graphic designer turned project manager. She enjoyed talking and interacting with clients that it made it seamless for her when she transitioned into a leadership type of position.

  • From Carter Hales - As I mentioned, wearing many hats in a firm that only focusses on just two design specialties. I find this very useful as having expertise in another aspect of design, or even in a field that’s not even related to design can result in coming up with innovative ideas that you can bring to the team.

  • From Burnkit - The design process of how you got from point A to B is everything. In my early days of design, dating back to high school, I actually never kept a sketchbook where I threw in all of my ideas and thoughts into one space. Whenever I worked on a design project, I literally referred to the twenty or so tabs I had on Google Chrome and used that as my design process, and closed them all once I was finished. Also, it is okay to have a million revisions that you may end up scrapping - it is part of being a successful designer.

  • From Porchlight Press - The printing press still exists to this day. Period.

Day 2
The second day of the conference was more relaxed compared to the first day, although there was still a lot I had to to take in. Day 2 took place at Langara College, and consisted of portfolio reviews in the morning and two informative workshops in the afternoon. I really wanted to attend the portfolio reviews since I will be doing co-op next year, but I thought it would be hard to present the projects I had that I didn’t take seriously anymore to an industry professional, in addition to me realizing that my website is still under construction. But therefore, note to self: Try to find at least one portfolio review event to go sometime throughout this school year to make up for the Launch! portfolio event I missed out on.

The first workshop was hosted by Jenna Cho of Eventbase Technology - a workshop that taught us how to design for clients and how to effectively communicate and manage your time with your client.

What did I learn from the first workshop?

  • Make an extra effort to build a client-designer relationship. You’re not just designing a product for the client - you’re creating an experience that the client should be able to immerse themselves into. In order to make that experience as fulfilling as possible, consider the following:

    • Ask lots of questions, and get to know your client. Understand them and what they are dealing with; what is the purpose of their project?

    • Be empathetic and understand your client from their point-of-view too.

    • Communicate repeatedly cause clients tend to forget things a lot.

    • Clients do not like to hear the word “no”, so be as open-minded and receptive to as much feedback as possible.

  • Know how to present your work - frame it.

    • Guide your client to all the appropriate parts of your project to go through. Give the logic or meaning as to why you chose to do this or that, or why you added this certain section or feature.

    • Act like an expert because you are the expert!

    • You will receive valuable feedback by asking the right questions. What are some examples of wrong questions?

      • To your client: Please let us know what you think of this…?

      • Do not ask them for their opinion on design; you will REGRET IT!

      • Remember that non-designers do not know how to give design feedback.

      • Instead, ask specific questions relating to the project or the company you are working for.

  • Lastly, be positive, pleasant, and professional!

    • Some people may be talented, but are extremely hard to work with. That doesn’t mean you should keep working with that person if the work is making you frustrated and miserable in the end.

    • Acknowledge any mistakes if you make them. As a designer, you are constantly learning new things each day.

The second workshop was hosted by Rick Sloboda, Founder and Chief Content Strategist of Webcopy+. His workshop taught us how to brand, market, and network yourself.

What did I learn from the second workshop?

  • Know your strengths, but also your weaknesses. Specialization = success. If you like something but you don’t know how to do it, learn the skills that are needed for the strengths you like.

    • For example, I like writing but I didn’t know where to start. Consider writing for a local publication near you! That’s what I did when I joined Her Campus SFU last year; I was always coming up with stories that I wanted to share with others, but I wanted a place to tell those stories. HC SFU has given me the space for me to show what I love doing and connect with like-minded and passionate individuals as well.

  • Conduct research on the industry or industries you plan on going into. Study the markets. Where are the gaps? What can you learn from others that are already out there, good or bad?

  • Determine your brand attributes. As a designer, what do you want people to associate with you, whether that can be from the way you dress, look, or act, both professionally and personally?

    • But, assess your current state. How do people perceive you already? Again, know your strengths and weaknesses and work on improving them.

  • Consciously grow and evolve as a person each and every day. I think this was my favourite piece of advice I got from Rick, because I truly believe that not just as a designer, but as a human being, you constantly learn, grow, and develop yourself and figure out who you really are in life.

  • Market yourself online. Where you can usually find your audience on? Is it through Facebook or Instagram? As well, what social media platforms out there best serves you and your work? Which sites are you on most often?

  • Always network and build relationships. Who do you want to meet, and where can you find others in the industry? Always look for opportunities, and stay hungry.

    • When it comes to finding a mentor, be transparent. An example of reaching out to someone could be, “Hey there, I’m new in the industry and I’m just starting out. I really admire your work! Would you like to meet up for a coffee chat sometime?” From there, you can meet up with the individual and ask questions related to their line of work.

  • Build a dream wall. Can you think bigger? But one thing to keep in mind is to not be afraid of rejection if things don’t go the way you planned things out to be.

  • Lastly, don’t conform yourself - be different. Continuously challenge yourself, and take chances.

Although I have attended about four networking or industry events so far (yes, I have kept track of how many events I have been to), the 2018 Launch! Conference was by far, my favourite event I have been to. The studio tours were amazing because we got to attend four different kinds of studios, one of which being a favourite in my list of Vancouver design agencies dating back to Grade 12 in high school. The tours were given by professionals who are seasoned in the industry, and gave us tips and tricks and how to make it in the field, as well as how to become a successful designer. And as for someone who casually enjoys architecture and buildings, I was in awe of the artifacts and open spaces I had the pleasure of seeing at all four studios. As for the workshops, they were both delivered in a laidback, yet insightful approach. Even though many of the points that were delivered were ones I already knew, it was nice to have a refresher on them, as well as learning new points to add to my own skills and knowledge.

That concludes the 2018 Launch! Conference, and probably the longest blog post I have ever written by far. Stay tuned for what I will do in the last two months of 2018…

Cheers,

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SFU CMNS and CMNSU Evolve 2018

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Let me just start off that I am so proud, grateful, and honoured to be in one of SFU’s largest and most popular faculties, the School of Communication. When I first enrolled as a Communications student here, I did not realize that I would be joining a faculty that would be so welcoming, inclusive, knowledgable, and provided tons of room and growth for further opportunities and success. In my first year at SFU’s School of Communication, I already got offered to be one of @SFUCMNS’s Brand Ambassadors on Instagram by promoting merchandise for the Communications student body, such as water bottles and tote bags (1, 2), became a Welcome Day Leader for SFU’s annual Welcome Day for students who are entering their first year studies (1, 2), representing Communications and the Faculty of Communication, Art, and Technology (FCAT), while taking over @SFUCMNS’s Instagram account for the day, and lastly, joined the Communication Student Union (CMNSU) as a Creative and Multimedia Coordinator.

This year, the CMNSU wanted to scrap the whole idea of Frosh, which, if you are not familiar with what Frosh is, is generally a one-day event for first year college or university students that consists of running around and playing games, and winning prizes. Of course, you can make friends at Frosh too, but you are only restricted to making friends with other first years too. When I talked to some of my classmates in my CMNS 323W class that attended Frosh in previous years, they either said that they didn’t remember much about the event, or that they never saw the people in their Frosh group ever again throughout their time in university.

This is when the idea of a modern, upscale, back-to-school patio party came into place.
Enter Evolve.

The aim of Evolve was to gather not only first years, but also second, third, fourth and beyond students, transfer students, staff and faculty, and ANYONE who was remotely interested in what Communications is or what it has to offer to come join us for a fun night filled with music, food, activities, prizes, and making new friendships and connections. SFU is notorious for being a commuter school, and many of the clubs, organizations, and student unions here, including CMNSU, are tirelessly finding ways and possibilities to engage the student body of over 30,000 students by hosting events and ways to get involved on campus and in your studies. Surely that Frosh can offer everything that Evolve can, but as I mentioned, it is only an event that is really for first years to come out and attend, and also, probably 1 in 6 first years is really going to take advantage of club and extracurricular opportunities at school, or consider co-op or exchange later on in their undergraduate career. I mean, they’ll consider it, but the chances are that they might forget and remember again when they’re 4/5ths into their degree.

I would say that for an event that was created entirely from scratch, from the bottom-up, that Evolve was a tremendous success in its inaugural year. We managed to sell out of tickets, which was mainly due to early bird sales. We got some of SFU CMNS’s best-known and renowned staff and faculty to come out and speak to everyone on behalf of CMNS, including Peter Chow-White, the Director of the School of Communication, Grace Hui, the Digital Content Manager of the School of Communication, and Amrita Mohar, the FCAT Representative for the Simon Fraser Student Society (SFSS) and former Vice President of Events for CMNSU. Some of the best, local talent from Vancouver and elsewhere sponsored Evolve, which includes a watch company, Lexton Harper Co., and one of Vancouver’s top sports teams, the BC Lions. The most fulfilling and hand-warming part of Evolve, and my most favourite, was seeing the new connections being made throughout the night. I was happy to see many of the first years and newly transferred students, and talked to them about my favourite CMNS courses, as well as my line of work inside and outside of school.

Although the team at CMNSU thought of the idea of Evolve entirely on our own, I actually hope that other student unions and clubs follow our suit and create similar types of events down the road. Another back-to-school related event that came to mind other than Frosh did include some sort of block party or a welcome back concert, but we stuck with Evolve as it would benefit attendees when it came to their own, personal academic, career, and of course, social endeavours long-term. (By the way, I will still never forgive SFSS for cancelling one of SFU’s best-known events, aka our annual Fall Kickoff…) If you’re looking for a way to get students to come out on a cold and chilly school evening, just before projects, assignments, and midterms start to kick in, this is how you do it.

Cheers,

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